Chair's Message

Robert Leong


FLA (Singapore)

Since the establishment of the Franchising and Licensing Association (FLA) in 1993, it has always been our mission to nurture and develop Singapore’s franchising and licensing industry and as a regional hub. As a thought leader in this field, FLA has assisted many of its members expand into the international arena via franchising and licensing.

To recognise and honour their efforts in managing an effective and efficient franchising or licensing system, the FLA Awards was introduced in 2005. It has since grown into one of the most coveted and respected industry awards in Singapore and the region.

The Awards not only recognise the quality of their franchise or license concepts, it also serves as a benchmark for companies, both local and international.

Over the years, the Awards have also evolved with the times to recognise the various stakeholders in the industry.

This year, as the Awards reach its 13th year mark, two new award categories – Established Franchisor Award and Franchise Community Involvement Award are introduced to provide specific recognition to franchise brands that have achieved outstanding results over the last 15 years and those that have significantly contributed to the community respectively.

Through these new award categories, we hope to create more opportunities for all members and participants to grow their franchise and license brands internationally.

We would like to encourage franchise and license brands to make use of this opportunity to enhance their brand value and concepts and to be recognised for the hard work they have put in.

Wishing all participants, the very best!