Under Competitive Awards – Franchisor Category, the Promising Franchisor of the Year Award encourages and recognises the budding franchisors in the local market that has the most promise to succeed while the Franchisor of the Year Award rewards the most thriving franchising businesses in Singapore. To bring these Awards to the world stage, the International Franchisor of the Year Award was introduced to identify successful franchisors, both local and overseas, whom have established strong presence in at least three foreign markets.
For Licensor Category, two Awards – Promising Licensor of the Year and Licensor of the Year were introduced to acknowledge new players in the license industry with impressive accomplishments for the former and companies for establishing a strong license business system for the latter.
Franchisees, the other important stakeholder within the franchise industry, are recognised by the Franchisee of the Year Award for their hard work, drive and entrepreneurial skills.
Under Recognition Awards, various categories have been introduced to recognise distinguished individuals for their efforts in managing franchises – Franchise Executive of the Year and outstanding franchisors for their contribution to the franchising industry. The Established Franchisor Award provides specific recognition to franchise brands that have achieved remarkable results for the past fifteen years while the Franchise Community Involvement Award honours those that have significantly contributed to the community.
This year, a new Recognition Award category – Customer Service Excellence Award is introduced to recognise the exceptional efforts that both franchisors and franchisees have put in to ensure the delivery of a great customer service experience.