The Franchising & Licensing Awards (FLA Awards) was launched in 2005 by the Franchising and Licensing Association (Singapore) to recognise outstanding achievers in the local industry.
In its 15th year running, the Awards continue to provide a formidable platform for successful franchise concepts and businesses to be showcased in the international arena. It also serves as a national benchmark for franchise concepts aspiring to greater heights. Over 250 brands have benefitted from the Awards since its inception for example Brotzeit, Jewel Coffee, Signarama, Anytime Fitness and many more.
The Awards, made up of both Competitive and Recognition Awards, comprise ten different categories that recognise and honour the various stakeholders in the franchise and license industry - Franchisors, Licensors and Franchisees.
Under Competitive Awards – Franchisor Category, the Promising Franchisor of the Year Award encourages and recognises the budding franchisors in the local market that has the most promise to succeed while the Franchisor of the Year Award rewards the most thriving franchising businesses in Singapore. To bring these Awards to the world stage, the International Franchisor of the Year Award was introduced to identify successful franchisors, both local and overseas, whom have established strong presence in at least three foreign markets.