Franchise Executive Of The Year
Mr Jackie Zheng
The 7-Eleven Franchise Model has already been established prior to Jackie joining the company. However, he was involved in the franchise business review enhancement process, especially in the analysis of the financial components.
Besides that, he had also partaken in developing the franchise incentive program for motivating franchisees in enhancing their sales and service performance.
Together with his team members, using quantitative and qualitative studies, they had attempted to enhance the transparency of franchisee selection, holistically and systematically.
As an ongoing process, he is involved in the study of best practices from other countries’ 7-Eleven licensees from USA, Japan and Hong Kong, in order to develop a more meaningful review and improvement for 7-Eleven’s current franchise system.