Mr Wilson Lim

Franchise Executive Of The Year


Mr Wilson Lim



With more than 14 years of experience in the franchising industry, Wilson’s journey as a Franchise Executive has spanned across both the Food & Beverage and Automotive industry.

Having succeeded in the automotive industry, Wilson had the opportunity to lead the international franchising arm of PastaMania, Singapore’s largest Italian Casual Dining Chain along with other brands (under the Singapore’s Commonwealth Capital Group) such as Udders Ice Cream, Kraftwich, Baker & Cook and The Soup Spoon.

He successfully developed a 3-pronged growth strategy to win in strategic relevant markets which includes growing PastaMania internationally, building a robust digital franchise support system and nurturing new brands for regional growth.

PastaMania is currently available in 15 countries with more than 50 retail points and growing. On top of the existing markets, Wilson is currently finalising new franchise partnerships in emerging markets like United Arab Emirates, India, Thailand, Taiwan and Kenya.