Franchisor Of The Year
7-Eleven first began its convenience-retailing concept in 1983 in the East side of Singapore at New Upper Changi Road. Fast forward to today, the brand now operates under Dairy Farm International and remains as Singapore’s leading convenience store chain that is in operation from 7am to 11pm daily or 24-hours a day, depending on location.
7-Eleven opened its first franchised store in 1988 and never looked back since. Constantly looking to evolve, to move and grow with the times, the brand has since been offering entrepreneurs the unique opportunity to leverage its internationally acclaimed branding and kick start their business.
As at August 2017, 7-Eleven has a growing network of 416 store island-wide, of which, 43% are currently franchised.
Enhancing customer’s perception about 7-Eleven stores from being “a store and more” to a one-stop shop for all customers’ needs, from bill payments to groceries and even a meeting place, in 2016, 7-Eleven launched a new branding campaign with the tagline “There’s Always 7-Eleven”.