International Franchisor Of The Year
Seoul Garden Group (“SGG”) is one of the leading Korean restaurant chains in Singapore with well-established brand names and a track record for service quality and competitive pricing.
Their main household brands are “Seoul Garden” Buffet and “Seoul Garden HotPot”. Currently, there are over 70 Seoul Garden (Grill-and-Steamboat buffet) & Seoul Garden HotPot (Ala-carte) Joint Venture and Franchise outlets in Singapore, Malaysia, Brunei, Medan, Philippines, Vietnam and Myanmar.
Seoul Garden is an authentic Asian-Korean Grill-and-Steamboat Buffet restaurant that offers patrons a unique self-serving dining experience that will always be remembered. The concept of having a wide spread of tasty and fresh food, raw and cooked, sweet and savoury, and is available at a very affordable buffet price point, attributes to the key successes of Seoul Garden.
Introduced in 2010, Seoul Garden HotPot serves authentic Korean cuisine, runs on a fast-casual dining operation that takes up smaller restaurant space, relative to the buffet concept. It also focuses on a growing affluent market of young working adults and professionals who have an affinity for Korean comfort (and street) food, amidst the influence of K-Pop culture.