President’s Message

Robert Leong


Franchising and Licensing Association (Singapore)

As the Franchising and Licensing Association (FLA) celebrates our silver jubilee this year, we are heartened to see the rapid adoption of franchising and licensing as a viable business model by Singapore businesses in growing their brands and concepts internationally. FLA stands by our mantra to nurture and develop Singapore’s franchising and licensing industry, and the results and progress of our homegrown franchisors both locally and globally are promising.

Established in 2005, the FLA Awards serves as a platform to provide recognition to companies that have displayed stellar management of their franchising or licensing system, from conceptualising to the effective implementation of the system. The Awards also double up as a yardstick to businesses in all industry segments. More details on the various award categories can be found in this entry kit.

Through the Awards, we endeavour to empower franchisors and licensors with an accreditation of their quality and value in the industry. We strongly urge businesses to leverage on the Awards to enhance your brand value and concepts.

Wishing the very best to all participants as we look forward to yet another phenomenal year of excellence and results.